This study shows that the average clothing size of American women now hovers between 16 and 18, up from the 14 it was most recently measured at. The study shows that in the past 21 years, women’s waist size has grown by 2.6 inches, and concedes that actual sizes are more difficult to pin down, as there is no standard size chart, and various clothing lines classify the same measurements as different sizes. The media reaction to this study has been mixed, with various websites calling for more public visibility of “plus-size” women. Refinery29 has launched the 67 Percent Project (http://www.refinery29.com/67-percent-project-plus-size-body-image/) claiming that although 67% of women in the United States today wear a size 14 or larger, but they make up less than 2% of the images publically available. Their goal is to increase the visibility of larger women in the media and make it more socially acceptable for women to be whatever size they are. The reaction to this study is interesting because it has given voice to a segment of society that’s most often ignored by the mainstream media, as overweight women claim the positivity of their bodies at any size.