There is a magazine that I, being a man who can hardly dress himself, had never heard of before beginning my embark on a study of women’s history. It is dynamic. It is iconic. It has been around for over 100 years. It is Women’s Wear Today.
This so-called “bible of fashion,” with so many years of fashion prestige behind it, has become a wealth of commentary and insight on women’s history. A very interesting quote from a 1942 edition of this magazine tells an American story in concise, compact manner. Here it is:
“Much has been heard about the ‘Mother and Daughter’ fashions which stores took turn in promoting. Recently something new was added to tie the family closer together: The proverbial apron-strings of which men have always been warned are invading the man’s world, drawing him into the realm of domestic duties.”
Women’s wear daily then reported:
“Father and Son aprons for doing dishes” were advertised by Bloomingdale’s. But to soften this revolutionary statement they added that they are also good when ‘fooling with tools.’ Now many of the stores are in full cry. All this domesticity is , of course, due to the present wartime living conditions, but for all we know it isn’t a bad idea to “housebreak” the aloof male.
Topics addressed in the 2 paragraphs above:
- Gender roles
- Mother-daughter relations
- Public opinion
- The American home front during WWII
- The American home front after WWII
We will discuss further soon:
“Men’s dress modes A century behind women’s in ease, efficiency,” says writer. (1928, Aug 21). Women’s Wear Daily, 37, 1. Retrieved from http://search.proquest.com/docview/1653392567?accountid=4488